May 2025 marked another dynamic month for global marketers, especially in the United States, with thousands of professionals stepping into influential roles or advancing their careers. Honch tracked significant moves, uncovering prime opportunities for agencies, consultancies, and marketing technology providers to connect with fresh decision-makers.

New Marketing Hires at Prominent Global and US Brands

Over 9,000 marketers began new roles this month, with notable appointments at major US and global companies, including:

• Jeep: Wendy Orthman, Vice President Marketing
• Calvin Klein: David Savman, Global Brand President
• NetApp: Tara Mulcahy, Vice President, Experience Marketing
• Vans: Simon Wainwright, Vice President, Global Brand Creative
• Ferrero: Chad Stubbs, Chief Marketing Officer, SVP – North America Area
• PepsiCo (SodaStream North America): Aliza Leferink, Chief Marketing Officer
• Netflix: Pamela Levine, Vice President, Marketing – UCAN
• Rakuten Rewards: Wendy Bergh, Chief Marketing Officer
• Algoworks: LuJean Smith, Senior Vice President, Marketing
• Axon: Alex Asnovich, Vice President Enterprise Marketing
• Insomnia Cookies: Amrita D, Vice President Marketing
• Huntress: Liz Kokoska, Chief Marketing Officer
• Orbus Software: Maureen Pienta, Chief Marketing Officer
• Ice Miller LLP: Rebecca Wissler, Chief Marketing and Business Development Officer
• Helen of Troy: Amanda Knappman, Vice President of Marketing, Beauty
• Danaher Corporation: Joao Belo, Chief Communications Officer
• FireMon: Alex Bender, Chief Marketing Officer
• OffSec: Cameron Ragano, VP Global Marketing
• NAVEX: Simmi Singh, Vice President, Demand Generation & Global Marketing Operations
• Payscale: DeAnn Poe, Vice President, Marketing

Promotions Fueling New Strategies

A total of over 4,000 promotions this month indicate evolving strategies and new priorities across major brands. Notable promotions include:

• PepsiCo: Gustavo Reyna, Vice President, Marketing
• The Goodyear Tire & Rubber Company: Doug Grassian, VP – Global External Communications, Social Media and Partnerships
• Caesars Entertainment: Avetis Mazmanyan, VP Marketing Analytics
• Nationwide: Jim McCoy, Vice President Sports Marketing, Print & Promotions
• PGA Tour: Sean Halbmaier, VP, Marketing Operations
• Image Skincare: Lesli Goodman, Vice President, Brand Experience and Strategic Initiatives
• Lithia & Driveway: Pieter Hogeveen, Vice President Marketing Operations
• ServiceTitan: Tenny Andriassian, Vice President of Corporate Marketing

Strategic Opportunities in US and Global Markets

Several sectors continue to drive robust strategic dialogues and expansions:

• Sustainability Initiatives: Over 8,600 brands engaged in sustainability and ESG conversations.
• Sponsorship Activities: More than 8,500 global brands actively discussed partnerships, highlighting significant sponsorship opportunities.
• International Expansion: Nearly 500 companies, especially in the US and UK, prioritized international market growth, opening opportunities for cross-border marketing initiatives.

CEO Transitions Shaping Future Strategies

High-profile CEO changes are also reshaping corporate strategies:

• Caterpillar: Joe Creed emphasizing digital transformation and sustainability.
• Herbalife: Stephan Gratziani prioritizing modern digital marketing platforms.
• Europcar Mobility Group: Sebastian Birkel leading digital and sustainable fleet management.
• Triodos Bank: Mark Clayton reinforcing a commitment to ethical finance.
• Sitecore: Eric Stine enhancing AI-driven digital customer experiences.

May’s significant marketing shifts underline the immense opportunities for global and US-focused marketers.

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