Marketing

The Marketing Shake-Up - June 2025

June 2025 Marketing Shake-Up: Key Opportunities for Agencies and Tech Providers

June was a dynamic month for US marketing, with over 4,000 new hires, 819 promotions, and strategic CEO changes - each offering prime opportunities for agencies, consultancies, and marketing tech providers to engage directly with influential new decision-makers.

4000+ New Marketing Leaders to Connect With

Major marketing appointments in June included:

  • McDonald's: Erwin Dito, VP CMO International Developmental Markets
  • Peloton Interactive: Megan Imbres, Chief Marketing Officer
  • Reddit: Adam Collins, Chief Communications Officer
  • JetBlue: Stephanie Evans Greene, SVP, Marketing and Brand
  • Presidio: Tina McNulty, Chief Marketing Officer
  • rag & bone: Jess Burns, SVP Global Marketing & Communications
  • NICE: Michelle Cooper, Chief Marketing Officer
  • Fox Entertainment: Rob Hughes, Vice President Marketing

These new hires represent immediate opportunities to propose innovative strategies and fresh partnerships.

Promotions Shaping New Marketing Directions

819 strategic promotions at leading brands including:

  • Walt Disney Company: Sara Goldman, VP Marketing Strategy Disney+
  • Walgreens Boots Alliance: Sabrena Pringle, VP Retail & Pharmacy Marketing
  • MGM Resorts International: Marcel Romard, SVP Customer Marketing
  • Under Armour: Jen Smith, Chief People Officer
  • Sony Music Entertainment: Devan Schulte, VP Corporate Communications
  • Archer: Miles Rogers, Chief Marketing Officer

These promotions highlight increased responsibilities and larger budgets, ideal for timely outreach and collaboration.

CEO Appointments Influencing Marketing Strategies

Key CEO transitions impacting future marketing include:

  • Stellantis: Antonio Filosa, prioritising regional relevance and operational excellence.
  • Indeed: Hisayuki Idekoba, driving AI-enhanced global market strategies.
  • Procter & Gamble Specialty Beauty: John Brownlee, focusing on digital and sustainable brand growth.
  • Bitwise: Raman Sapra, enhancing competitiveness through AI and cloud computing.
  • Citroën: Xavier Chardon, accelerating digital innovation and consumer experience.
Funded Companies Expanding Marketing Budgets

June funding rounds signal increased marketing spend and strategic investments:

  • AI21 Labs: $237M (Series D)
  • Awardco: $130M (Series B)
  • Statsig: $79M (Series C)
  • Astronomer: $73.5M (Series D)
  • Cohere Health: $71.1M (Series C)
  • Sanity: $67.15M (Series C)
  • Bestow: $55.3M (Series D)
  • Gravitee: $47.4M (Series C)
Key Marketing Trends for Targeted Outreach
  • Sponsorship: 4,440 US brands discussed sponsorship opportunities.
  • Conferences & Exhibitions: 5,429 companies actively attended or planned events.
  • Sustainability: 2,633 companies prioritised sustainability initiatives.
  • Mental Health Initiatives: 1,539 companies emphasised employee mental health.
  • New Website Launches: 180 companies launched new websites, seeking enhanced digital strategies.

Stay ahead by connecting directly with these influential marketing leaders as they shape strategies and partnerships.

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