April saw a surge in marketing shifts, fresh hires, and exciting promotions - here’s a quick overview from Honch to ensure you're keeping pace with the latest trends and opportunities.

New Marketing Leaders Shaking Things Up

In April, we tracked 4,294 senior marketing professionals stepping into key roles at leading US companies. These new leaders are actively evaluating current partnerships, making it an ideal time for agencies and tech providers to reach out. Here are some notable appointments:

• Shake Shack – Nate Dwyer, VP, Brand Marketing
• Burger King – Joel Yashinsky, Chief Marketing Officer
• Zoom – Kimberly Storin, CMO
• Starbucks – Michael Kotick, VP of Marketing & Innovation
• Carlsberg Group – Laurent Cayet, Global VP of Customer & Brand Experience

To get your pitch in front of these fresh decision-makers and win their trust, start nurturing these contacts now. Honch Playbooks can guide your outreach, ensuring your messaging is timely and impactful.

Promotions Worth Noting

April wasn't just about fresh faces; it was also about familiar talent stepping into more influential positions. With 1,254 promotions tracked, these seasoned pros now have greater budget control and decision-making authority. Here are a few highlights:

• Sportsman's Warehouse – Susan Sanderson-Briggs, CMO
• Palo Alto Networks – Unnikrishnan Punni, Senior VP of Marketing (Americas)
• AT&T – Ben Harms, VP of Business Marketing
• Procter & Gamble – Louie Morante, Global Communications Director - Olympic & Paralympic Partnership
• Newmark – Tori Taylor, VP of Marketing, Investor Solutions

These recently promoted leaders are now ready for new ideas and partnerships. Engage them effectively with targeted content and proposals that align with their expanded roles.

Global Ambitions on the Rise

This April, we identified 123 brands preparing to expand internationally. Such global moves open significant opportunities for marketers specializing in expansion support. Key brands include:

• CEC Entertainment
• Klick
• Carta
• Ascendion

These brands will soon seek partners to assist their international strategy—making now the perfect moment to position your services.

Key Marketing Trends from April

Here’s what else was trending in the marketing world this month:

• Sponsorship Initiatives – 3,931 companies
• Sustainability Efforts – 2,325 companies

These topics represent significant growth areas and potential collaboration opportunities for agile marketing teams.

Honch Keeps You Ahead, Month After Month

At Honch, we monitor marketing movements every day to provide real-time buying signals. Our insights empower your outreach, helping you secure meetings, pitches, and ultimately, clients.

Stay ahead—Honch is here to help you connect with marketing leaders precisely when they’re ready for your expertise.

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