April might mark the start of spring, but it also brought significant changes in the HR landscape. Here's a snapshot of the latest shifts tracked by Honch, including key signals to help you tap into emerging opportunities.

New HR Leaders: Reviewing Current Suppliers

In April, 3,021 senior HR leaders joined US-based companies, stepping into influential roles where they'll evaluate existing suppliers and consider new partnerships. These hires represent ideal opportunities for B2B marketers. Notable new appointments include:

• Portland General Electric – Juan Gallegos, Chief HR Officer, VP of People & Culture
• Grindr – Nikki Ferszt, VP of People
• Thrive – Kimberly Saturley, Chief People Officer
• Ajinomoto Health & Nutrition – Martha Nelson, Chief HR Officer
• Springs Window Fashions – Jill Gawrych, Chief HR Officer

Start nurturing relationships with these influential leaders now, and ensure your messaging aligns with their priorities. Honch's Playbooks can help you craft targeted communications to capture their attention.

HR Promotions: Expanded Budgets & Influence

Alongside new hires, 643 HR professionals received promotions this April. These seasoned experts are stepping into larger roles with increased budgetary authority, making them critical targets for your outreach. Key promotions include:

• Fidelity Bank – Grayson Lyman, Director of Organizational L&D, SVP
• Hitachi – Amee Desjourdy, Chief HR Officer, Connective Industries Sector
• Saputo – Isabelle Tisseur, Chief HR Officer
• American Gaming Systems – Kim Nasuta, Senior VP of HR
• Deutsche Bank – Gabby Ordaz, VP of Diversity, Equity & Inclusion

These leaders are ready for new ideas - position your services strategically to engage their expanded responsibilities effectively.

Companies Expanding Internationally

April also marked global expansion moves for 123 companies, opening new doors for HR service providers and talent specialists. Prominent companies gearing up for international growth include:

• CEC Entertainment
• Klick
• Carta
• Gridpoint
• Ascendion

Businesses assisting with global talent strategy and HR services should position themselves prominently to capitalize on these growth initiatives.

Sustainability and Other Trends

Additionally, key trends driving the conversation in April included:

• Sponsorship Initiatives – 3,931 companies
• Sustainability Efforts – 2,325 companies

These topics indicate significant opportunities for HR leaders interested in aligning talent and culture strategies with broader company initiatives.

Stay Ahead with Honch

Honch continuously tracks these critical HR shifts, providing real-time insights and enabling you to engage HR decision-makers precisely when they're most receptive. Let's help you stay ahead of the competition and connect with HR leaders who matter most.