August was busy across finance leadership: 1,910 new senior finance appointments and 610 promotions. That’s a live buying window for providers selling FP&A, close automation, spend control, treasury, audit/compliance, revenue operations, and analytics.

New finance leaders taking the helm (selected highlights)

• MichiganBread.com — Drew Seiter, Chief Financial Officer
• Ferrilli — Dave Deuel, Vice President Finance
• Royal Flush Services — William Sheridan, Vice President Finance
• Baltimore Orioles — JD Abbott, Vice President, Finance
• Grapery — Carlos Betancourt, Chief Financial Officer
• Dynamo Software — Ari House, CFO
• Dataminr — Tiffany Buchanan, Chief Financial Officer
• Legacy.com — Kirk Bonniwell, Chief Financial Officer
• Vectra AI — Don Dixon, Chief Financial Officer
• Uniti Group — Jake Robbins, Vice President, Financial Planning & Analysis
• New York City FC — Nicholas Doulaveris, Vice President Finance
• Fastly — Richard Wong, Chief Financial Officer
• GOJA — Kyle Rogers, Chief Financial Officer
• University of Florida — Nicholas Kozlov, Senior Vice President & Chief Financial Officer
• Boyd Gaming — John Wetzel, Vice President Finance
• Revelyst — Naren Varatharajah, Chief Financial Officer
• Pharmacists Mutual Insurance Company — Michelle Leonard, Vice President, FP&A
• Garner Health — Jake Shuster, CFO
• Red Hat — Mario Vaz, Chief Financial Officer
• Boeing — Jay Malave, Chief Financial Officer
• Starz — Christine Watkins, Executive Vice President of Finance
• VMG Health — Jack Negro, Chief Financial Officer
• Tenable — Matt Brown, Chief Financial Officer

Why this matters: New leaders typically review forecasts, close processes, policies/controls, vendor stacks, and working-capital plays in their first 90 days. Ideal timing for diagnostics, pilots, and ROI-backed proposals.

Promotions moving budgets and mandates (selected highlights; 610 total)

• Intuit — Annesophie Seigneurbieux, Senior Vice President, Corporate & Strategic Finance
• Zendesk — Bryant Przybilla, Vice President of Finance Transformation
• Amtrak — Costin Corneanu, EVP & CFO
• Comcast — Joann Taylor, Vice President of Finance and Operations
• BASF — Matt Leiter, Vice President and CFO, BASF Corporation
• Citi — Pavneet Mehra, Chief of Staff to the O&T Finance CFO and Expense Management Governance Lead
• Tenneco — Sravan Sura, Vice President and CFO, Americas
• Qualcomm — Trish Grech, Senior Vice President, Finance
• Caterpillar — Whitney Oberreiter, Vice President and Group CFO, Resource Industries

Why this matters: Promotions expand remit and scrutiny. Leaders need quick, defensible wins in forecasting accuracy, close speed, controls maturity, and cost visibility.

CEO moves likely to shift finance priorities

• GXO Logistics — Patrick Kelleher, CEO
• Ben & Jerry’s — Jochanan Senf, CEO
• Athleta — Maggie Gauger, President & CEO
• Club Car — Craig Scanlon, President & CEO
• DHL Supply Chain Europe — Rainer Haag, CEO
• O2 Daisy — Jo Bertam, CEO
• Pizza Pilgrims — Gavin Smith, CEO

Why this matters: New CEOs often recalibrate capital allocation, operating models, and vendor rationalisation. Expect finance to revisit planning cadences, KPI frameworks, and systems interoperability.

Where to focus first (plays you can run this week)

Software & Cyber (Fastly, Tenable, Red Hat, Vectra AI, Dataminr, Dynamo Software) - Pitch driver-based FP&A, ARR/NRR forecasting, revenue recognition health checks, quota/credit optimisations, and SaaS-spend governance.

Media, Sports & Entertainment (Starz, Legacy.com, Baltimore Orioles, New York City FC) - Focus on scenario planning for seasonal revenue, rights/sponsorship analytics, multi-entity consolidation, and cash forecasting accuracy.

Aerospace, Industrial & Manufacturing (Boeing, Caterpillar unit promotions, Revelyst, Tenneco) - Lead with capex governance, project-based costing, supply-chain risk dashboards, and compliance/controls acceleration (e.g., SOX).

Healthcare & Insurance (Garner Health, VMG Health, Pharmacists Mutual) - Offer claims/revenue cycle visibility, margin leakage analytics, FP&A for provider/payer dynamics, and audit automation.

Retail, Food & CPG (MichiganBread.com, Grapery, GOJA, Ben & Jerry’s CEO change) - Emphasise SKU-level margin analytics, demand/supply S&OP integration, payments cost reduction, and store/DC inventory cash release.

Education & Public (University of Florida) - Highlight grants/project accounting, multi-fund reporting, and controls standardisation across units.

30-day engagement blueprint for new CFO/FD relationships

Days 0–7

• Send a concise congratulations note with a 20-minute discovery ask.
• Offer a rapid finance diagnostic: forecasting error, days-to-close, working-capital unlock, and control exceptions.

Days 8–20

• Co-design a 4–6 week pilot tied to two measurable outcomes (e.g., close time −20%, cash forecast accuracy +15%, overdue AR −10%).
• Ensure clean data ingress: chart of accounts mapping, entity hierarchy, contract master, and spend taxonomies.

Days 21–30

• Executive readout with ROI, sensitivity analysis, and a phased rollout plan (people, process, tech).
• Include an internal comms pack for the CFO’s team to accelerate adoption.

The bottom line

Used by SAP, HiBob, Mercer and Sage, Honch continuously tracks senior finance moves so you can reach CFOs and FDs precisely when priorities and vendor lists are being re-written.

Start your Honch trial now 👇

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