When major brands appoint new HR leaders, exciting developments are soon to follow. From fresh cultural initiatives to revamped talent strategies, these hires signal significant internal shifts - and prime opportunities for companies marketing to HR professionals.

At Honch, we've tracked over 19,000 global HR moves in Q1 alone. From this massive activity, we've spotlighted the top 50 US brands making standout HR hires, highlighting opportunities for anyone selling into the HR space.

Here's your exclusive sneak peek at five brands already making waves:

• ‍Grammarly appointed Kenny Mendes as Chief People Officer, further strengthening its leadership during a transformative period. This strategic hire comes just months after Grammarly's significant acquisition of Coda, positioning itself as a major AI-powered productivity player. Mendes’ focus will undoubtedly be on harmonizing cultures and talent strategies to drive Grammarly’s ambitious growth.
• FNZ Group welcomed Christina Drago as Chief People Officer, North America, and Head of Reward & Employee Relations. Her appointment coincides with FNZ's recent hire of Aashish Kamat as CFO, signaling major strategic shifts and internal alignment. With Kamat's extensive financial expertise and Drago’s HR leadership, FNZ is poised for ambitious growth in North America.
• ‍Titan America Robert Paxton stepped into the role of Chief Human Resources Officer at Titan America, shortly after the company's impressive IPO and announcement of record-breaking 2024 financial results—a $1.63 billion revenue milestone. Paxton's HR leadership will be pivotal in driving operational efficiencies and workforce innovations, essential as Titan America scales up its public presence.
• ‍Signet Jewelers Karen Cho joined Signet Jewelers as Chief People Officer and Executive Vice President during a pivotal moment, as the company launched its transformative "Grow Brand Love" strategy. Cho's leadership comes as Signet focuses on enhancing product design, expanding bridal and gifting segments, and reshaping its organizational culture—critical for fueling growth and maintaining strong financial performance, including over $400 million in free cash flow.
• ‍PENN Entertainmen Jacquie Spratlan stepped in as VP of Human Resources at PENN Entertainment amid significant merger speculation involving Boyd Gaming. With PENN valued at $9 billion and running ESPN Bet, Spratlan's HR strategy will be crucial to navigating the complexities of potential mergers, regulatory approvals, and cultural integrations if the acquisition goes forward.

Want to see all 50? Dive into the full Q1 Power Moves list to discover every standout US brand reshaping their HR strategy in 2025 with trial access here 👇